Monday, May 9, 2016

Credo 1:
A Leader Places
People First

Credo 2: A Leader Nurtures a Creative Culture


Continuing the Credo for 21st Century Management from Liquid Leadership:

1st Law:
A Liquid Leader Places People First


All I hear about these days is how technology is changing the world and how we will never be the same. I love technology, but I come from a different perspective: The most important changes concern people. Technology is just a tool to get the job done.

Any battlefield general knows that victory depends on the commitment and well-being of the men and women on the front lines. They are the ones facing the gunfire, so they need good food, excellent equipment, and a solid line of communication to perform at their best. The fact is, these troops understand that they’re part of a team. Their reliance on one another’s skill set is paramount to success, especially in the heat of battle—much more so than on the commanders safely sitting behind the lines.

But they still need to know that someone at the top gives a damn. In this sense, the president of a company is in the same position as a battlefield general. Treat your people badly and you will fail, whether you are a Baby Boomer in the executive office or a Gen Y programmer working out of your apartment. Baby Boomers tend to isolate themselves from younger people and treat them as expendable kids, while Gen Yers tend to undervalue the experience of Boomers and ignore them. Either attitude is a mistake and insulting.


In the new business environment, stereotypes spell doom. Regardless of generational differences, people in large organizations must respect one another as people—with different talents, moods, interests, skill sets, strengths, and weaknesses that contribute to an organization’s uniqueness. Your brand is only as strong as the talent it retains. Helping your people understand that shifts in organizational responsibilities also create shifts in person-to-person relationships will make change management a little bit easier.


Currently Boomers need to rely heavily on Gen Y because most of the technology, methodologies, and social networks in use today did not exist five years ago. At the same time Gen Y needs to trust Boomers, who rely on strategy and cunning to win the day. Getting both sides to the table is no easy task, and running a meeting will be more like a coaching session—but the payoff will be incredibly rewarding as you begin to see how technology, when used properly, can rock your customers’ world.

By placing people first, you create a sense that everyone is working toward something greater and bigger than themselves. Support the rich ideas of your talent pool, and it becomes easier to tap into it. And just as troops support and protect one another on the front line, your people will support and protect one another—as well as you, their leader.


In companies like this, management is connected and knows every inch of their organization’s potential.

Want to discover breakthrough ideas? Listen to the people on the front lines...









Brad Szollose

Global Management Consultant

Millennial Expert, Cross Generational Leadership Development & Workforce Performance Strategies, Executive Coach


Brad Szollose (pronounced zolis), is a globally recognized Management Consultant and the foremost authority on Millennials and Cross-Generational Leadership Development Strategies.


TEDX Speaker, Web pioneer and the author of the award-winning, bestseller Liquid Leadership: From Woodstock to Wikipedia, Brad is a former C-level executive of a publicly traded company that he cofounded that went from entrepreneurial start-up to IPO in three years; the first Dot Com Agency to go public on NASDAQ. His company K2 Design, experienced 425% hyper-growth, due in part to a unique management style that won his company the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.
 
Today the world’s leading business publications seek out Brad’s insights on Millennials, and he has been featured in Forbes, The Huffington Post, New York Magazine, Inc., Advertising Age, The International Business Times, and The Hindu BusinessLine to name a few, along with television, radio and podcast appearances on CBS and other media outlets. 

Brad's programs have transformed a new generation of business leaders, helping them maximize their corporate culture, expectations, productivity, and sales growth in The Information Age. 


* 2011 Axiom Business Book silver medal winner in the leadership

* #1 Amazon Best-Selling Author


"I just had my mind blown..." - A.S., Vistage, New York

Liquid Leadership by Brad Szollose is available at all major bookstores and for Kindle, Nook, iPad and Sony ereaders. Internationally published in India and S. Korea.


Leadership Lessons from a Web Pioneer.


The Art & Science of
Leading a 21st Century Workforce


Brad Szollose's (pronounced zol-us), is a globally recognized Leadership Development and Management Consultant who helps organizations dominate their industry by tapping into the treasure of a multi-generational workforce. 

He shares his management strategies within the pages of his award-winning, international bestseller Liquid Leadership...strategies that ignited his own company, K2 Design, beginning as a business idea in a coffee shop to a publicly traded company worth $26 Million in just 24 short months with an IPO on NASDAQ.

As a C-Level executive, his unique management model was awarded the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (the phrase Workforce Culture did not exist back then).

Today the world’s leading business publications seek out Brad’s insights on Millennials, and he has been featured in Forbes, Inc., The Huffington Post, New York Magazine, Advertising Age, The International Business Times, Le Journal du Dimanche and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CBS and other media outlets.

Since the year 2010, and the release of his award-winning international bestseller, Liquid Leadership, Brad has created customized training programs for The American Management Association, Tony Robbins Business Mastery Graduates and Liquidnet Holdings, as well as several dozen Fortune 500 companies to name just a few; preparing them for the next generation of business leaders.

Mr. Szollose is also a TEDXSpeaker, and his talk The Age of Radical Disruption, focuses on the impact video games and serious gaming has had on the work habits and behavior of Generation X & Millennials.


Brad’s programs have transformed a new generation of business leaders, helping them maximize their corporate culture, creativity, innovation, productivity and sales growth in the new Digital Age economy.


Brad's work will expose the secrets to managing a cross-generational workforce:


Brad is the author of Liquid Leadership: From Woodstock to Wikipedia: Cross-Generational Management Strategies That Are Changing The Way We Run Things and the publisher for Journeys to Success: The Millennial Edition: 21 Millennial Authors share their personal journeys of failure and success…based on the success principles of Napoleon Hill.  

 

https://www.amazon.com/Brad-Szollose/e/B004ARYLHW