Monday, July 4, 2011

Looking For The
Next Big Idea?

As Alvin Toffler wrote in Future Shock, “The illiterate of the twenty-first century will not be those that cannot read and write, but those who cannot learn, unlearn, and relearn.”

"The hardest part for anyone is trying to stay open to new and fresh ideas. I’ll be honest: The first time I saw the Internet, I was cynical. What is the big deal? How do you make money on this thing? I wondered. I had friends who were already talking to people all over the world via ham radio. Boring. But then the dot-com boom happened, and everybody wanted a website. It just took off, and I had to eat crow. Either I was right and it was a waste of time, or it was me who didn’t get it. No one was explaining it to me.

If someone had explained to me that the World Wide Web was a media channel, a publishing site, a storefront, a communications tool, a web log, and a social network all rolled into one, that had low operational costs and had far greater reach and influence than television, then I might not have been so cynical.

So take a page from my failures, and listen to your younger tech experts. Not only because they have the potential to start their own company and compete directly with you (many of my former employees have done just that), but also because the horrifying truth is that someday soon you may have to work for them. Many companies are reporting a shift in team management, with twentysomethings leading a Baby Boomer team. It is happening now."

- excerpt from Liquid Leadership: From Woodstock to Wikipedia, page 64

Listening to today's young worker goes against the grain of what most Baby Boomers have been taught. But if you want to stay ahead of the curve and stay cutting edge (or be the cool uncle like me) I suggest you watch for the latest what will replace texting? Will computer tablets like the iPad replace laptops? Will MySpace go out of business?

Asking better questions will get better answers.

Have a GREAT 4th of July for those of you in the United States. And for those of you around the world, enjoy your Monday!!! I want to say enjoy your summer but it is winter in Australia.

Thanks again for reading...

Brad Szollose

Brad is the award winning author of Liquid Leadership: From Woodstock to Wikipedia: Multigenerational Management Ideas That Are Changing The Way We Run Things ISBN-13: 978-1608320554

"Liquid Leadership is a game changer" - TJ, New York

Brad Szollose Bio:


Who Is Brad Szollose?: 

Cofounder of Another Big Production. Host of Awakened Nation™. Award-Winning Author. Creative Director. Leader. Visionary. TEDxSpeaker. Web Pioneer. C-Level Executive.

First things, first. How do you say Szollose?
It’s pronounced zol-us.

From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation.

As an award-winning creative director, he has been the creative force behind hundreds of high-end corporate events, personal and consumer brands, and website launches. Brad is the recipient of the Corporate Identity Design Award and the Axiom Business Book Award along with various awards for website and print design.

As a C-Level executive at K2, his unique management model was awarded the Arthur Andersen New York Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (Workforce Culture).

Today, the world’s leading business publications seek out Brad’s insights on next-generation leadership development, branding and modern Management Strategies, and he has been featured (both print and online versions) in Forbes, Inc., Advertising Age, USA Today, New York Magazine, The Huffington Post, International Business Times, Le Journal du Dimanche (France), and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CGTN America, CBS, Roku Network and other media outlets.

Brad continues to challenge the status quo with his new book, Liquid Leadership 2.0, and his new podcast, Awakened Nation.

After 35 years in New York City, he now calls Las Vegas home. In his free time, he enjoys hiking in the mountains, working Star Trek and Dune quotes into everyday conversation, and painting and drawing the stunning landscapes of the American Southwest.