Monday, May 19, 2014

How to Build a CONTAGIOUS Corporate Culture that Gets Results!

© Image courtesy of “twobee” at

From Brad's Best Blog Posts: 1-21-2013

An excerpt from Liquid Leadership, page 10...

"Take a look at the companies that still cling to old methods of controlling information; even when knowledge sharing is integral to their success, they just can’t seem to let go. Centralizing and micromanaging your talent stagnates innovative breakthroughs and creates bottlenecks. Waiting for one person to approve hundreds of ideas will not only destroy a company’s ability to get profitable products to market, it will also repel the very people who come up with these ideas.

The Information Age is about utilizing technology
and people in order to go faster.

Eliminating the bottlenecks opens a floodgate of ideas and speeds up the amount of products and services you get to market.

Speed starts with decentralizing decision making while giving your talent the internal structure for their voice to be heard. It’s about building a creative environment where ideas can flow.

Creativity, however, is not always pretty. If you have ever worked in a creative environment, you know what I am talking about. Sometimes it’s painful, and most of the time it pushes the team to exhaustion. Yet the energy it unleashes is contagious, and at the end of the day, it is also fun. Yes, believe it or not, fun.

Intensely intelligent companies such as Microsoft are like futuristic idea farms, with a very self-managed structure, even if it’s not obvious to an outsider. Trust me on this one: Starting with MIT graduates and then mixing in the freedom to think outside of the box will get you some amazing ideas. Smart people getting creative? Sounds like fun to me.

If you’re following the 2nd Law (A Liquid Leader MUST Create a Truth-Telling Environment), you’ve already enabled an environment in which people can tell the truth without penalty. To that, add the freedom to present even the silliest idea. An environment of safety plus creative freedom is what defines some of the best companies in the world. Many companies are adopting flextime—where an employee is free to choose when and where they work on company projects and personal projects, or when to take time off and make it up later. Self-directed time management seems to work best.

Now, these management ideas may sound silly to a traditional management expert, but people today are doing more complicated and sophisticated problem solving in their work. To get the job done, many companies have encouraged these types of work methods because they’ve discovered that autonomous work environments inspire engagement from their work- force. Groundbreaking ideas don’t always strike when the sun is up. This is how complex high-end work gets done best—when people are given the freedom to work whenever and wherever. As long as they meet their deadlines, what do you care how it gets done?

Whether you like it or not, nine-to-five is over.


Remember, Post-it Notes started as a silly idea. And when you think about it, nearly all the greatest inventions in the world were discovered this same way—by accident. X-rays, Play-Doh, VELCRO, penicillin, and Viagra were all accidents that became industries. Creating an environment that lights the creative fire requires you to be encouraging of such happy accidents. Innovation cannot thrive in environments where anxiety is too high; but in environments where anxiety is low, creativity is high. Fragile thoughts need time to survive and thrive.

Another thing to remember is that creativity is not just for artists. Great ideas come from software developers, executives, IT professionals, administrative assistants, production managers, analysts, and programmers. Your job is to create a supportive environment for all of these persons. How many times has your human resources department hired an incredibly talented individual only to have them get lost in your organization? Supporting and integrating new talent into an organization is the hallmark of a cutting-edge company. Get your team members to bring new hires into the fold, and encourage them to contribute.


The primary job for leadership is to see a bigger picture—where new creative ideas can invent dynamic new industries or make the organization an explosive leader in an already existing one.


It’s easy to imagine the creative environments inside companies like Pixar, Herman Miller, Four Seasons Hotels, or Adobe Systems—after all, they do “creative” for a living. But how about companies like Genentech, Devon Energy, or Whole Foods Market? It might not be that easy to see how creative those companies are, yet creativity is exactly why they lead their markets.

Again, how do you build not just a safe and trusting workplace but also a creative workplace? Look at how NASA was able to build their unmanned Mars probes—now that is an intensely creative work environment. Intense people from multiple disciplines can and do create the impossible every day, thanks to strong leadership, best practices, and a deliberately amorphous structure for sharing knowledge. It’s not easy, and sometimes it may be downright ugly—but the quality of the work becomes the center of a great work environment. In these environments, each and every member respects one another’s contributions—no matter what their background may be—and the results are consistently groundbreaking advances and innovative ideas.

The right chemistry between people cannot be planned, any more than you can predict the success of a TV series such as Sex and the City, Lost, or Glee or books such as the Harry Potter and Twilight series. Runaway ideas that capture our hearts and our imagination need room to take root . . . and for the target audience to fall in love with the idea. Just look at the Chuck Norris Internet phenomenon. Who could have planned that? Even Chuck himself is surprised by it all.

And that is Job One for you: Create an intense culture where raw, exciting, innovative ideas have a chance to incubate. When such an environment is nurtured, it becomes easier for accidental innovation to take place—and to carry through to the bottom line."

If you don't understand your corporate culture, don't be surprised when your strategy fails. As Peter Drucker said..."Culture eats strategy for breakfast."

 Thank you for reading...

Brad SzolloseBridging The Generational Divide: Multigenerational management expert, award-winning author, business consultant and keynote speaker

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Ask me how I can help your company evolve into the 21st Century.

Brad Szollose is a much sought-after generational expert, management consultant and keynote speaker who helps smart companies understand just how much technology has transformed corporate culture and behavior… and how that impacts management interaction, expectations and sales in The Digital Age.

But this is not based on management theory: With a 30 year career as an entrepreneur he knows firsthand what it’s like to grow a company from a simple idea in a coffee shop to an internationally recognized brand.

Brad is a former C-Level Internet Executive who went from entrepreneur to IPO in 3 yrs—co-founding K2 Design, the very first Dot Com Agency to go public on NASDAQ. His company experienced 425% hyper-growth for 5 straight years, expanded from 2 business partners to 4 with 60+ employees and offices worldwide. At its height, K2 was valuated at over $26 million. 

His results only management model (ROWE) was applied to the first wave of young Generation Y workers producing great results—winning K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.

Brad Szollose is also the *award-winning author of Liquid Leadership: From Woodstock to Wikipedia which explores the subject of new leadership styles – mainly how to get the tech-savvy Generation Y and analog driven Baby Boomers working together. ISBN-13: 978-1608320554

Known for his humorous and thought-provoking presentations, Szollose received the highest testimonial of his career from a C-Level audience member: "I just had my mind blown." Brad’s keynotes and workshops are highly interactive, heart-warming, humorous, and filled with high-content information that challenge assumptions and help leaders and managers create a better work environment for innovation to thrive.

Liquid Leadership has been called "THE guidebook for the 21st Century" and has won the 2011 Axiom Business Book Award silver medal for leadership, The Indie Business Book runner up silver medal as well as becoming a #1 Best-Selling Business Book on Amazon for Organizational Learning. Published in the United States by Greenleaf Book Group, in India by Prolibris and in South Korea by UI Books/Iljinsa Publishing.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind newsletter and is part of The Mind Capture Group faculty.

Today, Brad helps businesses close the Digital Divide by understanding it as a Cultural Divide – created by the new tech-savvy worker...and customer. 

* 2011 Axiom Business Book silver medal winner in the leadership

* #1 Amazon Best-Selling Author

"I just had my mind blown..." - A.S., Vistage, New York

Liquid Leadership by Brad Szollose is available at all major bookstores and for Kindle, Nook, iPad and Sony ereaders. Internationally published in India and S. Korea.

Leadership Lessons from a Web Pioneer.

The Art & Science of
Leading a 21st Century Workforce

Brad Szollose's (pronounced zol-us), is a globally recognized Leadership Development and Management Consultant who helps organizations dominate their industry by tapping into the treasure of a multi-generational workforce. 

He shares his management strategies within the pages of his award-winning, international bestseller Liquid Leadership...strategies that ignited his own company, K2 Design, beginning as a business idea in a coffee shop to a publicly traded company worth $26 Million in just 24 short months with an IPO on NASDAQ.

As a C-Level executive, his unique management model was awarded the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (the phrase Workforce Culture did not exist back then).

Today the world’s leading business publications seek out Brad’s insights on Millennials, and he has been featured in Forbes, Inc., The Huffington Post, New York Magazine, Advertising Age, The International Business Times, Le Journal du Dimanche and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CBS and other media outlets.

Since the year 2010, and the release of his award-winning international bestseller, Liquid Leadership, Brad has created customized training programs for The American Management Association, Tony Robbins Business Mastery Graduates and Liquidnet Holdings, as well as several dozen Fortune 500 companies to name just a few; preparing them for the next generation of business leaders.

Mr. Szollose is also a TEDXSpeaker, and his talk The Age of Radical Disruption, focuses on the impact video games and serious gaming has had on the work habits and behavior of Generation X & Millennials.

Brad’s programs have transformed a new generation of business leaders, helping them maximize their corporate culture, creativity, innovation, productivity and sales growth in the new Digital Age economy.

Brad's work will expose the secrets to managing a cross-generational workforce:

Brad is the author of Liquid Leadership: From Woodstock to Wikipedia: Cross-Generational Management Strategies That Are Changing The Way We Run Things and the publisher for Journeys to Success: The Millennial Edition: 21 Millennial Authors share their personal journeys of failure and success…based on the success principles of Napoleon Hill.