Monday, November 4, 2013

Are You a Beekeeper
or a Watchmaker?


During the summer of 1981, with the smell of chocolate in the air, I became the assistant manager in the games division of Hersheypark in Pennsylvania. My specialty within the chocolate themed amusement park was running the water balloon race. You know the game—squirt water into a plastic clown’s mouth to blow up a balloon. The first one to pop their balloon won a bright yellow plush stuffed banana. I wanted to trade all that in for a management position. 

Looking back on it now is quite amusing. I was an 18-year-old kid attempting to manage other 18-year olds. Picture Doogie Howser trying to act managerial and you get the picture. 

Fast-forward 18 years later. I would find myself leading the Dot Com boom as the cofounder of the very first Internet Agency to go public with an IPO on NASDAQ—K2 Design, Inc.

Now please understand, I am not telling you this to brag, I am telling you this to impress upon you how much I HAD to change over those 2 decades. I was raised in a very small town and taught to just get a job, work long hours and hopefully work your way up the ladder. But during those Silicon Alley days on Wall St., in order to meet the demands of a new tech-savvy workforce, I had to adapt. If I resisted, my best and brightest would quit, taking their ideas to our competition.

Fast-forward another 18 years. Today’s younger workforce is not motivated by money, power or the corner office, but instead, motivated by rich experiences and incredibly dynamic work environments that continuously challenge their abilities. And I just want to clarify, when I say younger workforce I mean 37 years of age and younger— a.k.a. Generation Y, Millennials, Gamers and/or Digital Natives. But that doesn’t mean I am excluding my fellow Baby Boomers. This benefits all of us as I am about to point out. So first, let’s ask ourselves a question: Are you a Beekeeper or a Watchmaker?

A watchmaker works in an environment of precision.

In order to create a beautiful timepiece every single day, each phase of the watchmakers operation must be micromanaged. One micron off could lead to disastrous results. Innovation only comes from the top of such a company. Ideas and thoughts from the assembly line get in the way of output. Head down. Do your job. Meet your quota. Listen and obey. Sound familiar?

But, conversely, the beekeeper operates in a world of constant chaos and shifting conditions.

His or her job consists of overseeing 150,000 bees, living and working out of over 4-dozen, 3-foot-high “wooden hives.” Instead of micromanaging like our previously mentioned watchmaker, the beekeeper must foster a nurturing environment that supports the production of honey. Micromanaging would get in the way of the hive. So a beekeepers job is to give the bees the best environment possible for seamless production. In other words, get out of the way and let them manage themselves.

To the untrained eye, the hive can look like nothing but chaos. What is really going on is each bee acts as an independent agent whose soul mission is in alignment with the hives overall mission: produce honey. The beekeeper CANNOT guarantee an exact outcome, but he trusts that each will do what they do best.

This management model when applied to the real world, relies on a simple premise: People are free to do whatever they want, whenever they want, as long as the work gets done.

In today’s parlance this “beekeeper” style of management is called a Results Only Work Environment or ROWE for short.

You cannot create incredible products in an environment that micromanages creativity and punishes innovation. Your job as a leader in the 21st Century is not to be a commander shouting orders from on high but be the beekeeper who strives to bring out the very best in people. 

Thanks for stopping by...

Brad Szollose

Bridging Generational Chaos: Multigenerational management expert, award-winning author, business consultant and keynote speaker

“The Beekeeper and The Watchmaker” story can be found in Navigating The Growth Curve by James Fischer. Want to learn how to manage like a beekeeper? Check out James Fischer’s Growth Curve Institute.

Brad Szollose is a much sought-after generational expert, management consultant and keynote speaker who helps smart companies understand just how much technology has transformed corporate culture and behavior… and how that impacts management interaction, expectations and sales in The Digital Age.

But this is not based on management theory: With a 30 year career as an entrepreneur he knows firsthand what it’s like to grow a company from a simple idea in a coffee shop to an internationally recognized brand.

Brad is a former C-Level Internet Executive who went from entrepreneur to IPO in 3 yrs—co-founding K2 Design, the very first Dot Com Agency to go public on NASDAQ. His company experienced 425% hyper-growth for 5 straight years, expanded from 2 business partners to 4 with 60+ employees and offices worldwide. At its height, K2 was valuated at over $26 million. 

His results only management model (ROWE) was applied to the first wave of young Generation Y workers producing great results—winning K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.

Brad Szollose is also the *award-winning author of Liquid Leadership: From Woodstock to Wikipedia which explores the subject of new leadership styles – mainly how to get the tech-savvy Generation Y and analogue driven Baby Boomers working together. ISBN-13: 978-1608320554

Known for his humorous and thought-provoking presentations, Szollose received the highest testimonial of his career from a C-Level audience member: "I just had my mind blown." Brad’s keynotes and workshops are highly interactive, heart-warming, humorous, and filled with high-content information that challenge assumptions and help leaders and managers create a better work environment for innovation to thrive.

Liquid Leadership has been called "THE guidebook for the 21st Century" and has won the 2011 Axiom Business Book Award silver medal for leadership, The Indie Business Book runner up silver medal as well as becoming a #1 Best-Selling Business Book on Amazon for Organizational Learning. Published in the United States by Greenleaf Book Group, in India by Prolibris and in South Korea by UI Books/Iljinsa Publishing.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind newsletter and is part of The Mind Capture Group faculty.

Today, Brad helps businesses close the Digital Divide by understanding it as a Cultural Divide – created by the new tech-savvy worker...and customer. 

* 2011 Axiom Business Book silver medal winner in the leadership

* #1 Amazon Best-Selling Author

"I just had my mind blown..." - A.S., Vistage, New York

Liquid Leadership by Brad Szollose is available at all major bookstores and for Kindle, Nook, iPad and Sony ereaders. Internationally published in India and S. Korea.

Brad Szollose Bio:


Who Is Brad Szollose?: 

Cofounder of Another Big Production. Host of Awakened Nation™. Award-Winning Author. Creative Director. Leader. Visionary. TEDxSpeaker. Web Pioneer. C-Level Executive.

First things, first. How do you say Szollose?
It’s pronounced zol-us.

From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation.

As an award-winning creative director, he has been the creative force behind hundreds of high-end corporate events, personal and consumer brands, and website launches. Brad is the recipient of the Corporate Identity Design Award and the Axiom Business Book Award along with various awards for website and print design.

As a C-Level executive at K2, his unique management model was awarded the Arthur Andersen New York Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (Workforce Culture).

Today, the world’s leading business publications seek out Brad’s insights on next-generation leadership development, branding and modern Management Strategies, and he has been featured (both print and online versions) in Forbes, Inc., Advertising Age, USA Today, New York Magazine, The Huffington Post, International Business Times, Le Journal du Dimanche (France), and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CGTN America, CBS, Roku Network and other media outlets.

Brad continues to challenge the status quo with his new book, Liquid Leadership 2.0, and his new podcast, Awakened Nation.

After 35 years in New York City, he now calls Las Vegas home. In his free time, he enjoys hiking in the mountains, working Star Trek and Dune quotes into everyday conversation, and painting and drawing the stunning landscapes of the American Southwest.