Tuesday, October 15, 2013

Who The Hell
is Dane Cook?

Revisited


 I realized I was getting older when I didn’t know half of the celebrities in the American Express ads. That’s right I said it, “I’m getting older.” Most of my life I tried to stay in touch with what the youth were up to, but getting up on Saturday mornings to watch cartoons, checking out Soul Train, Comedy Central and paying very close attention to who is advertising, can make a grown man tired.

Some of you were probably wondering who the hell that guy is with Jessica Alba in the movie Good Luck Chuck? That my friends is Dane Cook, a young up-and-coming comedian who seems to have arrived. His fans knew it was him, us old farts who are hip to what you youngsters are up to…
well, some of us knew too.


How did he get so popular? Well the Web has given us a control we consumers never had. As a group mind, we can determine what, where and when we wish to buy. Partake or not to partake. It also works in the opposite direction as well. It gives entertainers the ability to reach a targeted list of their fans.

Dane Cook took control of his career by using the Internet – While performing at colleges over the past 6 years, Dane amassed emails from college fans from all around the country. When it was time to be booked at a certain college, he emailed his list for that area and voila, a packed audience.

It looked like magic. Most managers and bookers were amazed believing it was some sort of phenomenon, when in fact it was hard work and old-fashioned brand building. He just happened to use the Internet. Dane eventually began to have a marketing machine in place when he took it to another level: Playing to sold-out crowds in stadiums and arenas.

What made it easy was he already had a database of names to hand over to his marketing firm. As an individual or start-up brand you can do the same.  


Build your data from already existing customers. If a comedian can do it at a grassroots level, so can you.

I recently attended my 25th high school class reunion. One of my classmates approached me and blurted out…“I did a Google search on you and Dude, you’re like famous!” I started laughing but a voice in the back of my head was like, “How old do you have to be before you stop using the word ‘dude’?”

Email Dane Directly for his upcoming show dates...

Direct2Dane@DaneCook.com

The World Wide Web can make you famous. Use your powers for good. But remember, it’s old-fashioned branding that is actually at work. With MySpace, WordPress, Squidoo, Flickr and other free sites, it makes an individual’s marketing campaign extremely economical. The best part is when you have a list of already existing customers, your campaign becomes very targeted.

No more shotgun marketing.


I advise companies and individuals on the best way to build their brand— whether online or traditionally. The trend USED to be that most didn't take their personal reputation seriously. BUT times have changed. Individual brands are hot dude! And Dane Cook proves it.

Thanks for stopping by,




Brad Szollose
Bridging Generational Chaos: multigenerational management expert, award-winning author, business consultant and keynote speaker

Check out these up and coming comedians:

Johnny Watson
Johnny and his mom Judi Watson battle it out on politics and life...
http://www.watsonnwatson.com/

Rodney Laney
Rodney is just hysterical and a great person. I look forward to him being big...
http://rodneylaney.com/


Andrew KennedyOne of my favorite people and an incredibly funny comedian, Andrew talks candidly about his mixed heritage: his father being British and his mother being Colombian. Growing up in Colombia, Puerto Rico, China and New Canaan Connecticut!

http://www.andrewkennedylive.com/




Brad Szollose is a much sought-after generational expert, management consultant and keynote speaker who helps smart companies understand just how much technology has transformed corporate culture and behavior… and how that impacts management interaction, expectations and sales in The Digital Age.



But this is not based on management theory: With a 30 year career as an entrepreneur he knows firsthand what it’s like to grow a company from a simple idea in a coffee shop to an internationally recognized brand.


Brad is a former C-Level Internet Executive who went from entrepreneur to IPO in 3 yrs—co-founding K2 Design, the very first Dot Com Agency to go public on NASDAQ. His company experienced 425% hyper-growth for 5 straight years, expanded from 2 business partners to 4 with 60+ employees and offices worldwide. At its height, K2 was valuated at over $26 million. 

His results only management model (ROWE) was applied to the first wave of young Generation Y workers producing great results—winning K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.

Brad Szollose is also the *award-winning author of Liquid Leadership: From Woodstock to Wikipedia which explores the subject of new leadership styles – mainly how to get the tech-savvy Generation Y and analogue driven Baby Boomers working together. ISBN-13: 978-1608320554

Known for his humorous and thought-provoking presentations, Szollose received the highest testimonial of his career from a C-Level audience member: "I just had my mind blown." Brad’s keynotes and workshops are highly interactive, heart-warming, humorous, and filled with high-content information that challenge assumptions and help leaders and managers create a better work environment for innovation to thrive.


Liquid Leadership has been called "THE guidebook for the 21st Century" and has won the 2011 Axiom Business Book Award silver medal for leadership, The Indie Business Book runner up silver medal as well as becoming a #1 Best-Selling Business Book on Amazon for Organizational Learning. Published in the United States by Greenleaf Book Group, in India by Prolibris and in South Korea by UI Books/Iljinsa Publishing.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind newsletter and is part of The Mind Capture Group faculty.

Today, Brad helps businesses close the Digital Divide by understanding it as a Cultural Divide – created by the new tech-savvy worker...and customer. 



* 2011 Axiom Business Book silver medal winner in the leadership

* #1 Amazon Best-Selling Author

"I just had my mind blown..." - A.S., Vistage, New York

Liquid Leadership by Brad Szollose is available at all major bookstores and for Kindle, Nook, iPad and Sony ereaders. Internationally published in India and S. Korea.

Leadership Lessons from a Web Pioneer.


The Art & Science of
Leading a 21st Century Workforce


Brad Szollose's (pronounced zol-us), is a globally recognized Leadership Development and Management Consultant who helps organizations dominate their industry by tapping into the treasure of a multi-generational workforce. 

He shares his management strategies within the pages of his award-winning, international bestseller Liquid Leadership...strategies that ignited his own company, K2 Design, beginning as a business idea in a coffee shop to a publicly traded company worth $26 Million in just 24 short months with an IPO on NASDAQ.

As a C-Level executive, his unique management model was awarded the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (the phrase Workforce Culture did not exist back then).

Today the world’s leading business publications seek out Brad’s insights on Millennials, and he has been featured in Forbes, Inc., The Huffington Post, New York Magazine, Advertising Age, The International Business Times, Le Journal du Dimanche and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CBS and other media outlets.

Since the year 2010, and the release of his award-winning international bestseller, Liquid Leadership, Brad has created customized training programs for The American Management Association, Tony Robbins Business Mastery Graduates and Liquidnet Holdings, as well as several dozen Fortune 500 companies to name just a few; preparing them for the next generation of business leaders.

Mr. Szollose is also a TEDXSpeaker, and his talk The Age of Radical Disruption, focuses on the impact video games and serious gaming has had on the work habits and behavior of Generation X & Millennials.


Brad’s programs have transformed a new generation of business leaders, helping them maximize their corporate culture, creativity, innovation, productivity and sales growth in the new Digital Age economy.


Brad's work will expose the secrets to managing a cross-generational workforce:


Brad is the author of Liquid Leadership: From Woodstock to Wikipedia: Cross-Generational Management Strategies That Are Changing The Way We Run Things and the publisher for Journeys to Success: The Millennial Edition: 21 Millennial Authors share their personal journeys of failure and success…based on the success principles of Napoleon Hill.  

 

https://www.amazon.com/Brad-Szollose/e/B004ARYLHW