The final installment in our Innovation Series:
Excerpted from Liquid Leadership: From Woodstock to Wikipedia, page 125, Isn't Creativity Just For Artistic Types?
People Yearn to Do What We Do Best in the
Service of Something Larger than Ourselves
More and more companies, in order to create a certain level of engagement among their employees, have created a transcendent, purpose-filled work environment where everyone feels as if they are a contributor to something bigger than themselves.
That makes coming to work more enjoyable, and it is also a way to attract and retain talent.
When people have a sense of purpose built into
what they do, you don’t just get an employee—
you get a person’s talent, passion, and full attention.
Most people around the world just show up to a job and do what it takes to get ahead. But real engagement — real, 100 percent commitment — requires a workplace that isn’t just making stuff but, in some way, changing the world. On the other hand, when a company doesn’t have a purpose, they lose their direction and start making both bad products and bad decisions.
Like I’ve said before, change begins within.
Companies that are flourishing in this economy are the ones that inspire their workforce, both inside and out, with a sense of purpose! And the little secret is this: Purpose and profits go hand in hand.
In short, companies that nurture a results-only, creative culture trust their people to be self-directed and give them the training and the challenge so they can do so. Try putting that in a mission statement."
I hope you enjoyed this three week trip through our Innovation Series. Liquid Leadership: From Woodstock to Wikipedia helps just about everyone, whether a Baby Boomer, Gen Xer or Gen Yer, I give you the tools to be a better leader in the 21st Century.
Click here for The Secret to Innovation: Part 2 or The Secret to Innovation: Part 1.
Thank you for reading...
Brad Szollose
Award-winning author, business consultant and keynote speaker
If you haven't seen Daniel Pink's Ted Talk, I suggest you check it out...insightful:
PS: If you are interested in one of our white papers entitled... 
What Every Business Needs
to Know About Generation Y:
Understanding How Technology Transforms Culture and Behavior,
and Impacts Management, Interaction
and Expectations
email us with your name, title and email address.
Your information is confidential.
Ask me how I can help your company evolve into the 21st Century of Management.
But this is not based on management theory: With a 30 year career as an entrepreneur he knows firsthand what it’s like to grow a company from a simple idea in a coffee shop to an internationally recognized brand.
Brad is a former C-Level Internet Executive who went from entrepreneur to IPO in 3 yrs—co-founding K2 Design, the very first Dot Com Agency to go public on NASDAQ. His company experienced 425% hyper-growth for 5 straight years, expanded from 2 business partners to 4 with 60+ employees and offices worldwide. At its height, K2 was valuated at over $26 million. His results only management model (ROWE) was applied to the first wave of young Generation Y workers producing great results—winning K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.
Brad Szollose is the *award-winning author of Liquid Leadership: From Woodstock to Wikipedia which explores the subject of new leadership styles – mainly how to get the tech-savvy Generation Y and analogue driven Baby Boomers working together. ISBN-13: 978-1608320554
Known for his humorous and thought-provoking presentations, Szollose received the highest testimonial of his career from a C-Level audience member: "I just had my mind blown." Brad’s keynotes and workshops are highly interactive, heart-warming, humorous, and filled with high-content information that challenge assumptions and help leaders and managers create a better work environment for innovation to thrive.
Liquid Leadership has been called "THE guidebook for the 21st Century" and has won the 2011 Axiom Business Book Award silver medal for leadership, The Indie Business Book runner up silver medal as well as becoming a #1 Best-Selling Business Book on Amazon for Organizational Learning. Published in the United States by Greenleaf Book Group, in India by Prolibris and in South Korea by UI Books/Iljinsa Publishing.
Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind newsletter and is part of The Mind Capture Group faculty.
Today, Brad helps businesses close the Digital Divide by understanding it as a Cultural Divide – created by the new tech-savvy worker...and customer.
* 2011 Axiom Business Book silver medal winner in the leadership
* #1 Amazon Best-Selling Author
