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Monday, November 17, 2014

Stop Running Your Business Like It's 1969.

Bill Sobel sits down with Brad Szollose for a casual interview




Translation:
Boomers, Things Have Changed
Because People Have Changed.


Brad Szollose is a lot of things: a serial entrepreneur, former C-Level executive of a public company, a business adviser, millennial expert and an award-winning business author. So he knows a few things about which he speaks — and this is what he wants businesses to know:

Flatten your hierarchies, embrace innovation and stop expecting your employees to follow the rules, keep their mouths shut and listen. Those days are over, and they aren't coming back.

The digital age requires a smarter worker. In today’s world, we make very sophisticated stuff that does not conform to simple rules. Responsibility, troubleshooting and decision-making have all moved to the frontline. This requires open-source style communication," he said.

 

Bridging the Generational Chasm


As a web pioneer, Szollose co-founded K2 Design, one of the first online advertising shops and the first dot-com agency to go public on NASDAQ.

You may remember the company: it picked up its first major assignment in March 1994 for Sierra Magazine‘s online edition. In August 1994, it was hired by NetMarket, which claimed to be the first company to conduct a secure transaction on the Internet. It also staged the first IBM versus Kasparov chess match, a landmark event in the then novel world of cybercasting.

Szollose's management model received the Arthur Andersen Enterprise Award for Best Practices for Fostering Innovation.

Szollose is the author of Liquid Leadership: From Woodstock to Wikipedia, which explores the subject of new leadership styles, specifically how to get the tech-savvy Generation Y Millennials and analog driven Baby Boomers working together.

He's also senior managing director of Liquid Leadership Worldwide, which was formed to help companies like Dell and MasterCard gain a better understanding of the ways technology has transformed corporate culture and behavior.

CMSWire caught up with Szollose recently to discuss leadership, creativity and strategies for success in the digital workplace.

Sobel: You started your first business at age 16. Can you tell us about that?
Szollose: Don't be impressed that I started my first business at 16. My father...

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Brad Szollose Bio:


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Who Is Brad Szollose?: 

Brad Szollose, host of Awakened Nation®
First things, first. How do you say Szollose?
It’s pronounced zol-us.

From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation.

As an award-winning creative director, he has been the creative force behind hundreds of high-end corporate events, personal and consumer brands, and website launches. Brad is the recipient of the Corporate Identity Design Award and the Axiom Business Book Award along with various awards for website and print design.

Brad's unique management model was awarded the Arthur Andersen New York Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (Workforce Culture).

Today, the world’s leading business publications seek out Brad’s insights on next-generation leadership development, branding and modern Management Strategies, and he has been featured (both print and online versions) in Forbes, Inc., Advertising Age, USA Today, New York Magazine, The Huffington Post, International Business Times, Le Journal du Dimanche (France), and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CGTN America, CBS, Roku Network and other media outlets.

Brad continues to challenge the status quo with the 10th Anniversary Edition of Liquid Leadership, and his new podcast, Awakened Nation®: a Deep Dive into Extraordinary Conversations.

After 35 years in New York City, he now splits his time between Las Vegas and Denver. In his free time, he enjoys hiking in the mountains, working Star Trek quotes into everyday conversation, and painting and drawing the stunning landscape of the American Southwest and The Rocky Mountains.