Tuesday, January 1, 2013

Making New Years
Goals That STICK!!!

We ALL do it. Every year, after the holidays we vow yet again to change our ways. No more drinking, or I'll lose that last 25 pounds or I will no longer let people walk all over me.

And every year, *92% of us fail!

With those odds, why bother? But each year, despite good intentions, the majority of us seem to give up a month later. What do you think it is that we are doing wrong? Most of us are serious, goal setting adults who know how to achieve some sort of success, after all you are a functioning member of society. Graduated from high school, college or went into the military. We KNOW how to follow rules. So why do so many fail? Let me take a stab at this phenomenon...

Most of us fail at our goal setting because...(drum-roll please)...

We set goals that are not resonating with
what WE REALLY want.

Yes, it's that simple. Think about your choices. I mean, take a few hours to REALLY think about them. Do you want to lose weight, or are you doing it because you know your wife keeps getting on your case about it? Or some relative mentioned your weight over the Holidays? Probably the latter. You are angry at yourself because you know, deep down inside, they are right.

More than 80% of people fail in achieving their goals because they are setting someone elses goals for themselves.


When we try to achieve a goal that doesn't engage us emotionally, then chances are, it is just a dream we thought of with our mind. Passion comes from the heart! And if you want to achieve a goal, it must come from your heart, not your head.

Take a look at me. I was gaining weight back in 2007. So, I did what everyone else does, I focused on the "I gotta lose weight" mindset. And guess what happened?  I started gaining even more. Up and down I went, until one day my nephew wanted to know if I wanted to join him in taking karate.

Since I was out of shape I started with cardio kickboxing. After 6 weeks, I started in the adult mixed martial arts class. Pretty soon I forgot about losing weight, and started focusing on getting in shape and enjoying the kicking, punching, grappling and all around fun. My nephew was a black belt and an instructor. Over one year I went from white, yellow, orange and then purple belt. And guess what? I LOST weight.

I have always wanted to take up the martial arts, I just never had the time. So here was a passionate dream I was finally fulfilling, and one of the side effects was weight loss. Another side affect was I grew an inch taller, I was almost never tired and achieved a level of muscular definition I never thought was possible.

If you love the goal you set for yourself, you will do it even after you achieve it! So here are a few rules to help you stick to those New Years Resolutions:

1) Make SURE the goals you want are truly your own

Give it a try. Write down a few things you are passionate about and always wanted to do. Now write down the positive side effects that would come about if you achieved that goal. Now write down what would happen if you DID NOT do it this year.

This requires that you sit down in silence, relax and really get to know yourself. Get other people's voice out of your head and figure out what YOU WANT out of life. (start by getting your parents voice out of your head). Also, sit outside if you can. No music. No Internet. No disturbances of any kind while you do this exercise.

2) Form a Master Mind Group that is supportive

If you are unsure of what a Master Mind Group is, here's a start: Napoleon Hill's definition of a Master Mind.

Then, get a small group of friends who have the same or similar goals. DO NOT TELL ANYONE ELSE about these goals except your super secret Master Mind Group. Be VERY careful of who you invite. This should not be buddies that you like hanging out with but instead choose people in business or life who may have skills and goals you are lacking.

The reason I state that you should be quiet about your goals is because there are always saboteurs around us. You want positive people who are supportive, goal oriented and keep everyone accountable! 

When the goal has been achieved people will ask, "WHAT is she doing different?"

3) Be Adaptable

When I started my 4th company, K2 Design, I had a dream of creating a traditional design & marketing firm that would be the talk of NYC. Unbeknownst to me, we were competing with 4,000 other established design firms in Manhattan.

One day my business partner bursts into our one room office and exclaims "We have to become an Internet Company!" I had NO IDEA what he was talking about (remember, in 1994 only 12% of the population knew what the Internet was).

But I decided to adjust my goal to this newfangled idea. And sales went through the roof! We had unknowingly became one of 10 design firms in the world simply because we shifted our vision.

Joe Calloway mentions this in his book...

Goals are not set in stone. They must live in your heart—learn, adjust and change as the world changes around you. If you stay adaptable, letting go of hard rigid opinions, you WILL be able to get where you are going.

Too many people stay stuck in a rut because they stop upgrading and adapting their resolutions to the changing landscape. Kinda like a group of commandos in the field. If they were trained for desert combat don't you think they would have to adjust for the jungle?

You'll be happier doing what you want, not what you think you should be doing. And don't forget to pat yourself on the back once in a while. Being hard on yourself serves no one.

Here is My 7 Keys to Forming Your Own Productive Master Mind Group.

It will get you started.

Thank you for a GREAT 2012, and an even better 2013...

Email me if you want to discuss your goals for this year. I have some results driven coaching packages for executives as well as individuals.

Brad Szollose

* Special thank you to The University of Scranton. Journal of Clinical Psychology Published: 12.13.2012 

PS: If you are interested in one of our white papers entitled... 

What Every Business Needs
to Know About Generation Y:

Understanding How Technology Transforms Culture and Behavior,
and Impacts Management, Interaction
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Ask me how I can help your company evolve into the 21st Century of Management.

Web Pioneer Brad Szollose is the *award-winning author of Liquid Leadership: From Woodstock to Wikipedia which explores the subject of new leadership styles – mainly how to get the tech-savvy Generation Y and analogue driven Baby Boomers working together. ISBN-13: 978-1608320554

But this is not based on management theory:
Brad is a former C-Level Internet executive who went from entrepreneur to IPO in 3 yrs – co-founding K2 Design, the very first Dot Com Agency to go public on NASDAQ. His Results Only management model was applied to the first wave of Gen Y workers producing great results– 425% profitable growth for 5 straight years and winning K2 the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation among his employees!

Today, through his workshops and keynotes, Brad helps Fortune 500 Companies close the Digital Divide by understanding it as a cultural divide—created by a new tech-savvy worker...and customer.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind newsletter and is part of The Mind Capture Group faculty.

* 2011 Axiom Business Book silver medal winner in the leadership

* #1 Amazon Best-Selling Author

"I just had my mind blown..." - A.S., Vistage, New York

Liquid Leadership by Brad Szollose is available at all major bookstores and for Kindle, Nook, iPad and Sony ereaders. Internationally published in India and S. Korea.

Leadership Lessons from a Web Pioneer.

The Art & Science of
Leading a 21st Century Workforce

Brad Szollose's (pronounced zol-us), is a globally recognized Leadership Development and Management Consultant who helps organizations dominate their industry by tapping into the treasure of a multi-generational workforce. 

He shares his management strategies within the pages of his award-winning, international bestseller Liquid Leadership...strategies that ignited his own company, K2 Design, beginning as a business idea in a coffee shop to a publicly traded company worth $26 Million in just 24 short months with an IPO on NASDAQ.

As a C-Level executive, his unique management model was awarded the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (the phrase Workforce Culture did not exist back then).

Today the world’s leading business publications seek out Brad’s insights on Millennials, and he has been featured in Forbes, Inc., The Huffington Post, New York Magazine, Advertising Age, The International Business Times, Le Journal du Dimanche and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CBS and other media outlets.

Since the year 2010, and the release of his award-winning international bestseller, Liquid Leadership, Brad has created customized training programs for The American Management Association, Tony Robbins Business Mastery Graduates and Liquidnet Holdings, as well as several dozen Fortune 500 companies to name just a few; preparing them for the next generation of business leaders.

Mr. Szollose is also a TEDXSpeaker, and his talk The Age of Radical Disruption, focuses on the impact video games and serious gaming has had on the work habits and behavior of Generation X & Millennials.

Brad’s programs have transformed a new generation of business leaders, helping them maximize their corporate culture, creativity, innovation, productivity and sales growth in the new Digital Age economy.

Brad's work will expose the secrets to managing a cross-generational workforce:

Brad is the author of Liquid Leadership: From Woodstock to Wikipedia: Cross-Generational Management Strategies That Are Changing The Way We Run Things and the publisher for Journeys to Success: The Millennial Edition: 21 Millennial Authors share their personal journeys of failure and success…based on the success principles of Napoleon Hill.