Tuesday, March 20, 2012

An Invitation To Attend The 2012 7th Annual NY XPO for Business

Hello one and all. Sorry for the lack of updates on my blog, but do not see that as some sort of a sign of laziness. I have been busy, busy, busy. Creating content, new workshops, traveling and white papers for some pretty big clients. All very hush, hush, top secret and will be revealed in good time.

So for now I have a great piece of news that should get you excited: I am inviting you to attend the upcoming 7th Annual New York XPO for Business to be held at the Javits Center here in New York City on May 2-3, 2012.

Now why would I invite you to such
a large, prestigious, hip event?

Well First of all, Tim Davis and I will be presenting a great workshop entitled "Cracking The Gen Y Code: Selling & Marketing to a Generation That Hates to Be Sold To." This is a one hour seminar/Q&A starting at 3:00 PM on May 3rd.

How do you sell to a tech savvy customer who was raised on Video Games, The Internet and understands Cloud Technology INTUITIVELY? Or better yet, how do you craft a sales pitch to a generation that is impatient with linear sales presentations? 

There will be roll playing and insights into the sales patterns of Gen X & Y as well as a Q&A session near the end.

Second: Those of you who attend the workshop will get a FREE Audio CD entitled Understanding The Digital Divide: How to Spot It, Manage It and Reinvent Yourself for the 21st Century!

This is a one hour casual conversation between myself and Tony Rubleski author of The MindCapture series and President of The Mind Capture Group. You will love this bonus as we delve into what caused the generational divide, the technological revolution and how to reinvent your business in the Digital Age.

There will be a secret bonus I will reveal at the event.

Fourth: I will be signing a limited amount of copies of Liquid Leadership: From Woodstock to Wikipedia at a deep discount!!!

Five: Preregistration gets you a discount!!! If you register now, it is $40 for BOTH DAYS. This is a chance to walk around and hobnob with other business leaders and attendees. Now last year I attended and ran into over 15 people I know in business and not only did we reconnect, we started developing strategies and some have worked out a few joint ventures with me. Also, if you need better vendors, this is the place to see them in action. Each booth is packed with companies willing to work with you no matter how big or small.

Now if you wait 'til the last minute there is an additional $10 added to the entrance fee on the day of the event, so register now...it's over a month away.

Thanks for reading, I look forward to meeting you in person...

Brad Szollose

Brad is the award winning, international bestselling author of Liquid Leadership: From Woodstock to Wikipedia: Multigenerational Management Ideas That Are Changing The Way We Run Things ISBN-13: 978-1608320554

As a Baby Boomer, Brad grew up watching the original Star Trek series, secretly wishing he would be commanding a Constitution Class Starship in the not too distant future. Since that would take a while, Brad became a technology driven, creative director who co-founded one of the very first Internet Development Agencies during the Dot Com Boom—K2 Design. As a Web Pioneer, Brad was forced to invent a new management model that engaged the first wave of Digital Workers. Today, Brad helps Fortune 500 Companies close the Digital Divide by understanding it as a cultural divide—created by a new tech-savvy worker...and customer.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind Newsletter and is part of The Mind Capture Group faculty.

"I just had my mind blown..." - A.S., Vistage, New York