Liquid Leadership Blog Home About Brad Szollose Goodies for Event Planners Videos Testimonials

Thursday, August 14, 2014

Cloud Culture 1:

How New IT Leaders are Transforming the way We Create and Purchase Technology. [Collaborative Series 1/8]

  Welcome to the FIRST blog article in my collaborative series with fellow tech guy Rob Hirschfeld of Dell's Cloud division. 


Over 3 years of back and forth discussion and white papers, long dinners at Chipotle and The Carnegie Deli to bring you the first in a series of collaborations. Enjoy...I hand the reigns over to Rob.

Why L33Ts Don’t Buy From N00Bs


Brad Szollose
Rob Hirschfeld
Brad Szollose and I want to engage you in a discussion about how culture shapes technology. We connected over Brad’s best-selling book, Liquid Leadership, and we’ve been geeking about cultural impacts in tech since 2011. 

In these 8 posts, we explore what drives the next generation of IT decision makers starting from the framework of Millennials and Boomers. Recently, we’ve seen that these “age based generations” are artificially limiting; however, they provide a workable context this series that we will revisit in the future.

Our target is leaders who were raised with computers as Digital Natives. They approach business decisions from a new perspective that has been honed by thousands of hours of interactive games, collaboration with global communities, and intuitive mastery of all things digital.  

This Next Generation is between
37 and 21 years of age. The Average
Buyer of IT Tech: 37.
Raised on Video Games, Computers
and The Internet.
The members of this “Generation Cloud” are not just more comfortable with technology; they use it differently and interact with each other in highly connected communities.

They function easily with minimal supervision, self-organize into diverse teams, dive into new situations, take risks easily, and adapt strategies fluidly. Using cloud technologies and computer games, they have become very effective winners. 


In this series, we examine three key aspects of next-generation leaders and offer five points to get to the top of your game. Our goal is to find, nurture, and collaborate with them because they are rewriting the script for success. 

We have seen that there is a technology-driven culture change that is reshaping how business is being practiced. 


Let’s dig in!

 

What is Liquid Leadership?

“a fluid style of leadership that continuously sustains the flow of ideas in an organization in order to create opportunities in an ever-shifting marketplace."

 

Forever Learning?

In his groundbreaking 1970s book, Future Shock, Alvin Toffler pointed out that in the not too distant future, technology would inundate the human race with all its demands, overwhelming those not prepared for it. He compared this overwhelming feeling to culture shock.

Welcome to the future! Part of the journey in discussing this topic is to embrace the digital lexicon. To help with translations we are offering numerous subtitles and sidebars. For example, the subtitle “L33Ts don’t buy from N00Bs” translates to “Digital elites don’t buy from technical newcomers.” 

Loosen your tie and relax; we’re going to have some fun together. We've got 7 more posts in this cloud culture series.  

We've also included more background about the series and authors...
 

Brad Szollose Bio:


__________________________________________________________________

Who Is Brad Szollose?: 

Brad Szollose, host of Awakened Nation®
First things, first. How do you say Szollose?
It’s pronounced zol-us.

From founding partner and CMO of K2 Design, Inc. the first Digital Agency to go public on NASDAQ to international leadership development expert, Brad Szollose has worked with household names like MasterCard, American Management Association and Tony Robbins, to create leadership training programs for a new generation.

As an award-winning creative director, he has been the creative force behind hundreds of high-end corporate events, personal and consumer brands, and website launches. Brad is the recipient of the Corporate Identity Design Award and the Axiom Business Book Award along with various awards for website and print design.

Brad's unique management model was awarded the Arthur Andersen New York Enterprise Award for Best Practices in Fostering Innovation Amongst Employees (Workforce Culture).

Today, the world’s leading business publications seek out Brad’s insights on next-generation leadership development, branding and modern Management Strategies, and he has been featured (both print and online versions) in Forbes, Inc., Advertising Age, USA Today, New York Magazine, The Huffington Post, International Business Times, Le Journal du Dimanche (France), and The Hindu Business Line to name a few, along with television, radio and podcast appearances on CGTN America, CBS, Roku Network and other media outlets.

Brad continues to challenge the status quo with the 10th Anniversary Edition of Liquid Leadership, and his new podcast, Awakened Nation®: a Deep Dive into Extraordinary Conversations.

After 35 years in New York City, he now splits his time between Las Vegas and Denver. In his free time, he enjoys hiking in the mountains, working Star Trek quotes into everyday conversation, and painting and drawing the stunning landscape of the American Southwest and The Rocky Mountains.