Looking back on it now is quite amusing. I was an 18-year-old kid attempting to manage other 18-year olds. Picture Doogie Howser trying to act managerial and you get the picture.
Fast-forward 18 years later. I would find myself leading the Dot Com boom as the cofounder of the very first Internet Agency to go public with an IPO on NASDAQ—K2 Design, Inc.
Now please understand, I am not telling you this to brag, I am telling you this to impress upon you how much I HAD to change over those 2 decades. I was raised in a very small town and taught to just get a job, work long hours and hopefully work your way up the ladder. But during those Silicon Alley days on Wall St., in order to meet the demands of a new tech-savvy workforce, I had to adapt. If I resisted, my best and brightest would quit, taking their ideas to our competition.
Fast-forward another 18 years. Today’s younger workforce is not motivated by money, power or the corner office, but instead, motivated by rich experiences and incredibly dynamic work environments that continuously challenge their abilities. And I just want to clarify, when I say younger workforce I mean 37 years of age and younger— a.k.a. Generation Y, Millennials, Gamers and/or Digital Natives. But that doesn’t mean I am excluding my fellow Baby Boomers. This benefits all of us as I am about to point out. So first, let’s ask ourselves a question: Are you a Beekeeper or a Watchmaker?
A watchmaker works in an environment of precision.
In order to create a beautiful timepiece every single day, each phase of the watchmakers operation must be micromanaged. One micron off could lead to disastrous results. Innovation only comes from the top of such a company. Ideas and thoughts from the assembly line get in the way of output. Head down. Do your job. Meet your quota. Listen and obey. Sound familiar?
But, conversely, the beekeeper operates in a world of constant chaos and shifting conditions.
His or her job consists of overseeing 150,000 bees, living and working out of over 4-dozen, 3-foot-high “wooden hives.” Instead of micromanaging like our previously mentioned watchmaker, the beekeeper must foster a nurturing environment that supports the production of honey. Micromanaging would get in the way of the hive. So a beekeepers job is to give the bees the best environment possible for seamless production. In other words, get out of the way and let them manage themselves.
To the untrained eye, the hive can look like nothing but chaos. What is really going on is each bee acts as an independent agent whose soul mission is in alignment with the hives overall mission: produce honey. The beekeeper CANNOT guarantee an exact outcome, but he trusts that each will do what they do best.
This management model when applied to the real world, relies on a simple premise: People are free to do whatever they want, whenever they want, as long as the work gets done.
In today’s parlance this “beekeeper” style of management is called a Results Only Work Environment or ROWE for short.
You cannot create incredible products in an environment that micromanages creativity and punishes innovation. Your job as a leader in the 21st Century is not to be a commander shouting orders from on high but be the beekeeper who strives to bring out the very best in people.
I look forward to seeing you there...
Brad Szollose
“The Beekeeper and The Watchmaker” story can be found in Navigating The Growth Curve by James Fischer. Want to learn how to manage like a beekeeper? Check out James Fischer’s Growth Curve Institute.
Brad is the award winning, international bestselling author of Liquid Leadership: From Woodstock to Wikipedia: Multigenerational Management Ideas That Are Changing The Way We Run Things ISBN-13: 978-1608320554
As a Baby Boomer, Brad grew up watching the original Star Trek series, secretly wishing he would be commanding a Constitution Class Starship in the not too distant future. Since that would take a while, Brad became a technology driven, creative director who co-founded one of the very first Internet Development Agencies during the Dot Com Boom—K2 Design. As a Web Pioneer, Brad was forced to invent a new management model that engaged the first wave of Digital Workers. Today,Brad helps Fortune 500 Companies close the Digital Divide by understanding it as a cultural divide—created by a new tech-savvy worker...and customer.
Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind Newsletter and is part of The Mind Capture Group faculty.
