Wednesday, April 25, 2012

Join Me LIVE at the NYXPO on May 3rd!!!

2012_NYXPO_Cracking the Gen Y Code: Selling & Marketing to a Generation That Refuses to be Sold To


Dear Friends,

Please Join me for the 7th Annual New York XPO for Business coming to New York City on May 2-3. All day education and networking! Because I’m speaking at the event I’m able to offer my network FREE ADMISSION ($25 Value) for one of the 2 days!!! This offer is NOT AVAILABLE ANYWHERE ELSE!!! – Use this special promo code to register for a complimentary 1-DAY XPO Pass, which includes my workshop on Thursday May 3rd— Cracking The Gen Y Code: How to Sell and Market to a Generation That Refuses to Be Sold To.

Hurry, space is limited and seating will sell out. Enter the discount code SPEAKER15 to get your personal discount.

Dear Friends:
Join me for the 7th Annual New York XPO for Business coming to New York City on May 2-3. All day education and networking! Because I’m speaking at the event I’m able to offer my network FREE ADMISSION ($25 Value). This offer is NOT AVAILABLE ANYWHERE ELSE – Use this special promo code to register for a complimentary 1-DAY XPO Pass, which includes my seminar. Hurry, space is limited and seating will sell out. I’d love to see you at XPO.


DATE
May 3, 2012
LOCATION
Javits Center
Room #2
Sales Strategies II
TIME
3:00 PM - 4:00 PM
Cracking the Gen Y Code: Selling & Marketing
to a Generation That Refuses to be Sold to
Speakers
Tim Davis
CEO
CMIT Solutions, Midtown, NY
Brad Szollose
CEO
Brad Szollose Worldwide
How do you sell to a tech savvy customer who was raised on Video Games, The Internet and understands Cloud Technology INTUITIVELY? Or better yet, how do you craft a sales pitch to a generation that is impatient with linear sales presentations? Behavioral Communications Coach Tim Davis, and Web Pioneer Brad Szollose will show your audience:
  1. How to spot the Digital Divide and Manage It
  2. How to analyze a potential client’s Behavioral Communications Style...and customize a sales pitch that initiates conversion
  3. How Tech People can use these skills to develop better customer service...leaving your clients begging for more.
  4. Learn the keys that keep your brand relevant to
    Generation Y
  5. Elevate your message beyond Social Media
Certified DISC Behavioral Communications Coach and humorist, Tim Davis is the CEO of CMIT Solutions Manhattan and Brad Szollose, Web Pioneer and award winning author of Liquid Leadership: From Woodstock to Wikipedia will make your afternoon fun, informative and memorable. Attendees will be given a chance to role-play, ask questions and disagree. So, bring a friend or enemy, have a good laugh and learn the skills to close deals with a 21st Century customer.



60 Educational Seminars
200 B2B Exhibits
National Keynotes
UNLIMITED Networking
Over 20k in Prizes
... And much more!
This is the MUST-ATTEND event of the year for small business owners & CEOs who want to gain a competitive advantage, network with peers, purchase discounted products, engage with vendors and deepen their business education. Only New York XPO provides valuable strategies that YOU can implement immediately to grow your business and bottom line.


*Terms & Conditions: Promotional offer applies only to NEW registrants. Cannot be combined with any previous registration or other offers. Promotional offer only applies to a 1-Day XPO Pass and not valid for a 2-Day XPO Pass. This offer does not include the After-Hours Networking Event or Keynote Programs – Must be purchased separately.



Don't forget your FREE bonuses for attending: 1) FREE Audio CD entitled Understanding The Digital Divide: How to Spot It, Manage It and Reinvent Yourself for the 21st Century! 2) Limited amount of signed copies of Liquid Leadership: From Woodstock to Wikipedia (my award winning book) and 3) a SECRET bonus for attendees to be revealed onsite...a limited supply of scheduled bonuses will be available. First come, first serve.

I look forward to seeing you there...








Brad Szollose

Brad is the award winning, international bestselling author of Liquid Leadership: From Woodstock to Wikipedia: Multigenerational Management Ideas That Are Changing The Way We Run Things ISBN-13: 978-1608320554

As a Baby Boomer, Brad grew up watching the original Star Trek series, secretly wishing he would be commanding a Constitution Class Starship in the not too distant future. Since that would take a while, Brad became a technology driven, creative director who co-founded one of the very first Internet Development Agencies during the Dot Com Boom—K2 Design. As a Web Pioneer, Brad was forced to invent a new management model that engaged the first wave of Digital Workers. Today,Brad helps Fortune 500 Companies close the Digital Divide by understanding it as a cultural divide—created by a new tech-savvy worker...and customer.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind Newsletter and is part of The Mind Capture Group faculty.



"I just had my mind blown..." - A.S., Vistage, New York

Monday, April 9, 2012

The Disruptive Power
of the Entrepreneur



Excerpted from Liquid Leadership, page 281...
While speaking to a large corporate audience in what would prove to be his last keynote address, the legendary football coach Vince Lombardi gave his audience a major piece of wisdom. “I’m going to share with you the key to success in any business,” he said, and then paused.
The room fell into a deep silence as the audience leaned forward. The pause continued a while longer, building the excitement.
“The secret, in a word, is ‘heartpower,’” Lombardi continued. “Capture the heart, and you’ve captured the person. Get people to fall in love with your company.”
Look around you at the companies that you love to follow and the leaders who run them: Meg Whitman, former CEO of eBay. (recently passed) Steve Jobs of Apple. Reed Hastings of Netflix. The late Anita Roddick of The Body Shop. These leaders, among so many, stand out—and so do their companies—because their passion for excellence is contagious. But a greater observation is necessary. They didn’t just get there because they showed up and started talking. They built a solid company based on a passionate decision to upset the status quo, because they didn’t like the status quo. Using the products they created to change the way we do things took perseverance, stubbornness, and passion, through the good times and the bad.
Great leaders do just that. They create a contagious, passionate vision with everything they touch. Many of the leaders I mentioned above can get angry, excited, and fired up because they care about their people and the products they send out into the world—and almost all of them never graduated from or even attended business school.
Simply put, they integrate the people who work for them as like-minded human beings with all the same passions and drive as anyone else, an integral part of the company’s goals. These leaders never treat their employees like subordinates.

These leaders have made a lifetime commitment to becoming better by keeping their eye on the trends and raising their standards, and it shows in every inch of their organizations. They capture the heart and the imagination.

The biggest danger for a company nowadays is when they stagnate, refusing to evolve. I believe this comes from a myth, the belief that one big idea is enough to live on happily ever after. In today’s environment, consistently great ideas must be cranked out and brought to the forefront as quickly as possible. In order to leave a legacy, leaders must act and think like entrepreneurs.
Medium and large companies that run like entrepreneurial start-ups often create relatively small team-to-team and peer-to-peer environments. Hierarchies appear fuzzy to an outsider because these environments are flexible, creative, and free of rules and regulations. Even the CEO is available to every member of the staff. Plain and simple, these medium and large companies operate like small companies.

Internal Darwinism

In entrepreneurially run organizations, each team member is an active participant in the company’s success. Participants become contributors in this type of paradigm, solving problems themselves, free to make decisions that in larger organizations might take weeks for approval from higherups.
These organizations operate on cyclical time, not linear time. Each member takes responsibility for when and how the work gets done. People begin to rely more on inspirational moments than on a clock.
People in these types of organizations are contagious to be around, as they begin to eat, sleep, and drink what they are working on. This is when team members begin to develop an almost cultlike following, becoming evangelists for the brand and working at midnight just as easily as they might work at 10:00 am.
This is the power of running your organization like an entrepreneurial start-up. People become fully engaged in these environments, refusing to leave. In many of these organizations, the bulk of employees have been with the company since its inception. No matter how big your company may get, keep everyone in the organization in touch with the passion of the company’s vision.
Every great leader I have coached maintains these uncompromising qualities. Their leadership styles are uniquely based on their personality and the values they truly believe in. They are contagious to be around and have a vision so clear and intoxicating, they are capable of drawing in a new hire, making each and every one feel as if they are part of a contributing force. These qualities also calm new hires, especially when someone has to work with a famous leader.
Inside these entrepreneurially run companies, it boils down to one thing and one thing only: trust. Ensuring that every manager, executive, and team leader is heads and shoulders above the rest requires time and effort. You must raise internal standards but give up control. By raising your people’s standards and professionalism, you can step back and trust that the work is getting done to exacting standards.

Start destroying the bottlenecks of communication and approval.
Trust is the key to a lasting legacy.

Technology will entice more and more people around the world to become entrepreneurs, and entrepreneurs always create disruption as they destroy entrenched business models in favor of a more efficient and more profitable business model. It is business Darwinism.
As John Doerr of Kleiner Perkins venture capital firm—who invested in Netscape, Amazon, Google, and Bloom Energy when they were just starting—stated on 60 Minutes with Lesley Stall, “That’s my job, to find entrepreneurs who are going to change the world—and then help them.”
So, I ask you now as a leader, here in the death throes of Industrial Age thinking, what kind of company are you going to invent? Where do you want to go? What possibilities are out there awaiting you? The ideas are endless.

Thanks for reading,









Brad Szollose

Brad is the award winning, international bestselling author of Liquid Leadership: From Woodstock to Wikipedia: Multigenerational Management Ideas That Are Changing The Way We Run Things ISBN-13: 978-1608320554

As a Baby Boomer, Brad grew up watching the original Star Trek series, secretly wishing he would be commanding a Constitution Class Starship in the not too distant future. Since that would take a while, Brad became a technology driven, creative director who co-founded one of the very first Internet Development Agencies during the Dot Com Boom—K2 Design. As a Web Pioneer, Brad was forced to invent a new management model that engaged the first wave of Digital Workers. Today,Brad helps Fortune 500 Companies close the Digital Divide by understanding it as a cultural divide—created by a new tech-savvy worker...and customer.

Mr. Szollose also writes a monthly column on business and marketing techniques that reach Generation Y for A Captured Mind Newsletter and is part of The Mind Capture Group faculty.



"I just had my mind blown..." - A.S., Vistage, New York